50,000 Ukrainians – private customers and entrepreneurs – currently use NovaPay loans

NovaPay* has seen growing interest in its loan products – as of early August 2025, NovaPay’s loan portfolio amounted to UAH 1.35 billion.

‘More than 50,000 customers have active loans, over 85% of which are consumer loans,’ says Bohdan Hryvko, Risk Management Director at NovaPay. ‘Our portfolio has grown by 60% since the beginning of the year, which means that our loan offers are in demand, understandable to customers, and easy to use’.

The most popular loan among customers is the Installment plan, with a portfolio of UAH 607 million. In second place is Parcel on Credit, with a portfolio of UAH 310 million; 89% of customers apply for it online. Credit cards are also popular, with a portfolio of UAH 232 million. Since its launch in May, 30,000 customers have already opened a credit card with NovaPay.

Among the most popular goods that Ukrainians buy on instalment or order as a parcel on credit are automotive goods, household appliances, gadgets, and electronics.

Since last summer, NovaPay has been providing loans to individual entrepreneurs and businesses. More than 250 customers have already taken out loans totalling UAH 144 million. 40% of business customers have already replenished their working capital and accelerated the development of their businesses with loans from NovaPay.

As a reminder, the NovaPay app offers several advantages for individuals and entrepreneurs: fast payments and transfers, up to 20% benefit on delivery and cash-on-delivery fees for parcels sent in this way; attractive loan products – credit card, instalment plan, and parcels on credit; investment opportunities and competitive rates. Individual entrepreneurs can open an account in a few minutes, which allows them to receive cash-on-delivery for goods sold on a day-to-day basis.

NovaPay is an international financial service with 13 years of experience, which is part of the NOVA (Nova poshta) group of companies. Today, NovaPay serves customers both online and in more than 3,600 Nova poshta branches throughout the country. The company was the first non-banking institution in Ukraine to receive an extended licence from the National Bank of Ukraine, which allows it to open accounts and issue payment cards.

* The loans are provided by NovaPay Credit LLC.