55,000 customers in three quarters: how the NovaPay credit card grew to a portfolio of UAH 540 million

The NovaPay credit card, launched nine months ago, has already become a notable player in the consumer lending segment. It has been issued to 55,000 customers, and the loan portfolio has reached UAH 540 million. The average loan amount per customer is almost UAH 16,000.

‘In three quarters, the NovaPay credit card has moved from the ‘novelty’ category to an everyday financial instrument. It is important for us not just to issue a loan, but to build a sustainable model of responsible use. The UAH 540 million portfolio and the average limit used indicate a balanced load on customers. This means that the NovaPay card is used as a convenient payment instrument rather than an emergency solution,’ comments Bohdan Hryvko, Risk Management Director at NovaPay.

Who uses the NovaPay credit card

NovaPay credit cards are used more by men (61%) than women (39%). The age profile of credit card customers is predominantly young and middle-aged people. The most active age group is 18–34 years old (54%). Another 28% of users are customers aged 35–44. This means that 82% of all customers are people under 44 years old. The generation that grew up with smartphones easily trusts digital lending without visiting a bank.

NovaPay credit cards are chosen by business employees, individual entrepreneurs, and young people. The largest customer group is employees (45.5%), followed by private entrepreneurs (20.4%).

The distribution by income level shows that the product is widely accessible. Over 70% of customers have an income between UAH 10,000 and 75,000. At the same time, 11% of users earn over UAH 100,000 and use the card as a flexible financial tool.

You can apply for a credit card in just a few taps in the NovaPay app:

1. On the main screen, select ‘Loans’ → ‘Apply for a credit card’;
2. Wait for the scoring result – up to 10 seconds;
3. Find out the limit and read the terms and conditions;
4. Sign the documents, create a PIN code, and apply it. Done – the card is available in the app.

The NovaPay credit card combines classic credit functionality with bonuses important to customers of the NOVA ecosystem: you can get up to 20% benefit for paying by credit card for delivery by Nova poshta and cash-on-delivery fees (provided that the parcel is registered with cash-on-delivery).

The credit card’s maximum credit limit is UAH 200,000. The base interest rate is 60% per annum, and the real interest rate is 79.59% per annum. The grace period is up to 62 days (with an interest rate of 0.00001% per annum). The credit line is renewable; i.e., after repayment, the available limit is automatically renewed. The loan term is 12 months.

NovaPay is an international financial service from the NOVA (Nova poshta) group of companies. It has been providing convenient financial solutions to individuals and businesses for over 13 years, operating both online and offline through more than 3,600 branches across Ukraine. The NovaPay app is a unified financial platform with separate profiles for personal and business needs. Today, the service is used by nearly a million customers, tens of thousands of entrepreneurs, and hundreds of companies across the country.

* The credit card was created from the credit products of two companies operating under the NovaPay brand: cards from NovaPay LLC and a revolving credit line from NovaPay Credit LLC.