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NovaPay launches CRM integrations for business finance automation

19 January, 2026

NovaPay launches CRM integrations for business finance automation

Payments, statements, and financial transactions no longer exist separately from business. NovaPay has launched CRM integration, making finance automation even easier for entrepreneurs and companies.

Now customers can see on a single platform which CRMs NovaPay is already integrated with, how each solution works, and connect it themselves — without unnecessary emails and phone calls.

‘We see that it is important for businesses not just to have a financial service, but to integrate it into their daily work. CRM integration with NovaPay is about saving time, transparency, and control. When payments, statements, and invoices automatically appear where the business already operates, it is a tangible value,’ comments Yana Levada, Director of Business Development at NovaPay.

Initially, integrations with keyCRM, OneBox, SalesDrive, and SITNIKS are available. Each CRM has a separate page with a description of the integration options and a step-by-step configuration guide.

CRM integrations allow businesses to:

  • automate payments. The system allows you to automatically process NovaPay payments directly through CRM, without having to switch between different platforms;
  • receive statements without manual uploading. Statements are automatically downloaded to the CRM system, eliminating the need for manual uploading and processing of documents;
  • generate payment links. Users connected to IE can create personalised payment links for customers connected to the Internet acquiring directly from the CRM interface;
  • reduce manual operations and errors in finance.

As a result, finance becomes part of business processes rather than a separate ‘pain point’ that requires constant attention.

Integrations will be particularly useful for:

  • online stores that require fast payment processing;
  • B2B companies with a large number of transactions;
  • service companies that regularly bill customers;
  • businesses seeking to automate financial processes and reduce manual work.

NovaPay will gradually expand its list of CRM partners. Technical support for users within the integration is provided by the relevant CRM systems.

NovaPay is an international financial service from the NOVA (Nova poshta) group of companies. It has been providing convenient financial solutions to individuals and businesses for over 13 years, operating both online and offline through over 3,600 branches across Ukraine. The NovaPay app is a unified financial platform with separate profiles for personal and business needs. Today, the service is used by nearly a million customers, tens of thousands of entrepreneurs, and hundreds of companies across the country.

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