NovaPay’s PR team received an award for its systematic approach to communications

NovaPay’s PR team was recognised for its systematic approach to communications and its ability to turn negatives into positives. The company received the Marketing Resilience Award from the Ukrainian Association of Fintech and Innovative Companies (UAFIC).

‘The recognition for the NovaPay communications team goes beyond the award itself. After all, communications today are not just press releases or classic PR, but a strategic function that influences the development of the company. It’s about reputation, which saves the business; the ability to withstand a crisis when other tools are powerless; the meaning and power of the brand,’ commented Yuliia Zhulii, PR Manager at NovaPay.

The award confirms that the role of communications is growing and is no longer perceived as service support, but as an equal partner of the business and the board of directors.

The UAFIC Marketing Resilience Award recognises communication solutions and marketing campaigns that help businesses remain resilient during wartime and set new standards for customer engagement. A complete list of the Ukrainian financial market’s PR and marketing teams recognised in 2025 can be found here.