Finances can also bring a smile: predictions have appeared in the NovaPay app

NovaPay has updated its interface, adding interactive gaming activities to the home screen and waiting screens. Users can now receive daily hidden predictions and tips. To see them, you need to ‘scratch with a coin’ — just like you would scratch off the protective layer on a lottery ticket.

Why it’s interesting:

• daily updates – a new prediction appears every day;
• gamification of routine – it adds pleasant emotions and turns the usual login to the app into a small game;
• personalised tips – soon, the system will show financial recommendations and predictions tailored to a particular customer.

The interactive element provides not only entertaining predictions for the day but also useful financial recommendations: reminders of scheduled payments, budget management tips, information on new app features, and personalised financial insights. All this is presented in an easy-to-use format that is a pleasure to open every morning.

“We are not making a gaming app with NovaPay. We want interaction with NovaPay to evoke emotions. A little interactivity helps relieve tension, bring smiles to people’s faces, and make our service feel more human. Daily predictions are not only entertaining, but they’re also an opportunity to give users useful advice in a relaxed manner,” comments Olha Shevchenko, Marketing Director at NovaPay. “This is because financial apps are usually associated only with numbers and transactions: you log in, make a transfer, and log out. NovaPay is experimenting with this approach to make interacting with the app more interesting“.

Not everyone likes game elements in serious apps. That’s why NovaPay’s developers made the feature optional. It can be disabled in settings at any time.

NovaPay is an international financial service from the NOVA (Nova poshta) group of companies. It has been providing convenient financial solutions to individuals and businesses for almost 14 years, operating both online and offline across more than 3,600 branches throughout Ukraine. The NovaPay app is a unified financial platform with separate profiles for personal and business needs. Today, the service is used by nearly a million customers, tens of thousands of entrepreneurs, and hundreds of companies nationwide.