NovaPay has joined the all-Ukrainian campaign to improve payment security #ShahraiGudbay

NovaPay has joined the National Bank of Ukraine’s #ShahraiGudbay initiative, a large-scale educational campaign aimed at raising awareness of fraudulent schemes among Ukrainians and reducing the number of payment incidents.

According to the NBU, since the beginning of the full-scale invasion, there has been an increase in cyberfraud and cybercrime. The amount of losses from illegal actions and fraudulent transactions using payment cards is growing. Thus, in 2024, compared to 2023, this figure increased by more than a third (37%) to a total of UAH 1.1 billion.

Social engineering traditionally remains the most common cause of payment card fraud in Ukraine, as well as globally. That is, when customers disclose personal data, payment card details, login and password to mobile and Internet banking, confirmation codes and passwords for payment transactions or to log in to a payment application.

“Modern fraudulent schemes are becoming more and more sophisticated, and the best way to protect yourself is through knowledge. At NovaPay, we are constantly investing in security technologies, but this is not enough without the participation of users themselves. We urge everyone to be attentive to their finances and spread information about payment security among their loved ones,” said Andrii Kryvoshapko, CEO of NovaPay.

As part of the campaign, NovaPay will publish tips on secure payments and remind customers of the rules that help them avoid fraud.