NovaPay’s PR team has been recognised for its systematic approach to communications

NovaPay’s PR team received the Communication System Shift Award at the FinMarketing Awards organised by the Ukrainian Association of Fintech and Innovative Companies (UAFIC).

The team was recognised for its systematic approach to communications, the transformation of the PR function, and its ability to turn complex and crisis situations into opportunities to strengthen the brand’s reputation.

“For me, this award is, first and foremost, about a systematic approach. PR today is not just about the number of publications or reach. It’s about the team’s ability to respond quickly to challenges, to see opportunities even in difficult situations, and to consistently build trust in the brand. For us, the Communication System Shift Award is confirmation that a systematic approach to communications truly creates value for the business,” comments Yulia Zhuliy, Head of PR at NovaPay.

The UAFIC FinMarketing Awards recognise communication and marketing solutions in the financial sector that promote business resilience, brand development, and set new standards for engaging with the audience.

This is not the first time NovaPay’s PR team has received professional recognition. The award serves as further confirmation of the transformation of the company’s PR function – from a separate communications department to a systematic business function that manages the brand’s reputation, trust, and sustainability.