NovaPay expands CRM integrations: 5,500 businesses have already automated their finances
22 April, 2026

NovaPay continues to develop a digital ecosystem for entrepreneurs and companies by expanding integrations with CRM systems. As of today, around 5,500 individual entrepreneurs and legal entities have already connected the integrations and are automating financial operations directly within their business systems.
Available CRMs include: OneBox, SalesDrive, KeyCRM, Sitniks, Finmap, FinLime, Nomi, and Geneiros.
NovaPay’s integration with CRM allows entrepreneurs to combine finance and operational processes in a single environment:
✅ automatic payment processing without switching between systems;
✅ automatic uploading of NovaPay account statements to the CRM;
✅ generating payment links for customers (particularly for Internet acquiring users);
✅ reducing the number of manual tasks and the risk of errors in financial data.
As a result, finance becomes an integrated part of business processes, rather than a separate operational function.
“We can see that business owners are growing weary of the disconnect between finance and sales. CRM integration is a way to alleviate this strain. When finances and operational processes are in one place, the business simply runs more efficiently,” says Yana Levada, Director of Business Development at NovaPay. “We will continue to develop this area and add new features. In terms of CRM systems, expanded functionality will be available very soon: statements for cash-on-delivery payments, transaction tracking on NovaPay accounts, and new Internet acquiring capabilities. We are also working on connecting even more CRM and accounting services.”
CRM integrations are particularly useful:
👉 for online shops with a high volume of transactions;
👉 B2B companies with regular payments;
👉 service businesses with systematic billing;
👉 entrepreneurs seeking to minimize manual financial operations.
NovaPay is consistently developing its integration capabilities, making financial services part of a unified digital business ecosystem. The relevant CRM platforms provide technical support for integrations, and the company continues to expand its partner network.
NovaPay is an international financial service from the NOVA Group (Nova poshta). It has been creating convenient financial solutions for individuals and businesses for over 13 years, operating both online and offline across more than 3,600 branches throughout Ukraine. The NovaPay app is an innovative financial platform with separate profiles for personal and business needs.