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Olha Shevchenko
Marketing Director at NovaPay (NOVA Group)
For over 20 years, Olha Shevchenko has held senior positions in international and Ukrainian companies in fintech, banking, television, and advertising.
Her achievements include launching a digital bank and banking applications, transforming the marketing team using the Agile methodology, implementing brand positioning, launching a new creative platform, and developing an online sales channel.
In August 2023, she joined the NovaPay team. She heads the Marketing Department.
With a solid background in various fields, Olha Shevchenko can offer expertise in the following topics:
- marketing peculiarities in the fintech industry;
- development and launch of a financial mobile application;
- strategic marketing;
- building effective teams;
- brand positioning and development;
- peculiarities of in-house and agency creative campaigns;
- launching financial products in Ukraine and Europe.
